Why Cybex CRM?
The multi-channel marketing solution is designed to create optimized strategic marketing plans and campagins
based on customer segmentation, purchase patterns and ranking derived from the customer profile and purchase history data warehouse.
Combine multiple marketing events and promotions in a single marketing campaign for planning, budgeting and post-event analysis.
Combine mail invitations, email and direct contact to effectively communicate events to customers. Evaluate promotion effectiveness by utilizing graphical reporting and analytics tools.
Rank customers based on various purchasing patterns including purchase amounts and visits.
15 User-defined customer profile labels utilized in customer database maintenance, reporting and analysis and 9 Flexible codes per customer.
An unlimited number of marketing events, combined to marketing campaigns and an unlimited number of promotions assigned to marketing campaigns.
Customer Ranking Capabilities
Customer ranks based on Monetary, Recent, Frequency, Cross-shopping, and User-Defined purchasing patterns.
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