Cybex Customer Marketng allows retailer to target and segment customers and enables execution of multiple campagins across all channels. Creating a complete customer engagement that drives demand and revenue.
Increase retail success and establish long lasting customer relationships with Cybex Customer Marketing. Our solution provides a comprehensive approach to enterprise-wide customer and marketing management.
Take advantage of multiple channels for capturing customer information including Store Systems, Internet and External Lists to build a valuable customer data warehouse.
Utilize multiple promotion programs including customer loyalty programs, coupons, special offers and customer appreciation mail offers to achieve the optimum mix of sales volume and pricing.
Advanced Query Selection
Customer search is designed to satisfy both novice users at the store locations as well as sales professionals. Filter by from allows marketing personnel to build user intuitive selections based on multiple variables and values.
Customer lists can be created and recalled at any time and can be combined to eliminate duplicates.
Data Mining and Analytics
User security access and complete real-time integration with Cybex Merchandising module ensures purchases don't exceed plan budget.
Flexible report selections and templates facilitate customizable reports based on a single store, day and class, or an entire enterprise season summary.
Why Cybex CRM?
The multi-channel marketing solution is designed to create optimized strategic marketing plans and campagins
based on customer segmentation, purchase patterns and ranking derived from the customer profile and purchase history data warehouse.
Combine multiple marketing events and promotions in a single marketing campaign for planning, budgeting and post-event analysis.
Combine mail invitations, email and direct contact to effectively communicate events to customers. Evaluate promotion effectiveness by utilizing graphical reporting and analytics tools.
Rank customers based on various purchasing patterns including purchase amounts and visits.
15 User-defined customer profile labels utilized in customer database maintenance, reporting and analysis and 9 Flexible codes per customer.
An unlimited number of marketing events, combined to marketing campaigns and an unlimited number of promotions assigned to marketing campaigns.
Customer Ranking Capabilities
Customer ranks based on Monetary, Recent, Frequency, Cross-shopping, and User-Defined purchasing patterns.
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